✅ Google Performance Max Campaigns Now Allow Negative Keywords and Placement Exclusions

Impact & Action Needed: Restores advertiser control over PMax spend; can cut wasted impressions and reduce low-quality placements, improving ROAS by a measurable percent (example: 10–30% fewer wasted clicks when properly excluded).

➡️ ADFAR Tech is implementing account-level negative keyword lists and placement audits to immediately reduce inefficient ad spend.

✅ OpenAI Releases Assistants API v3 with Persistent Memory and Function Calling

Impact & Action Needed: Enables stateful AI agents that execute multi-step workflows and reduce human support costs; potential to automate end-to-end support or sales flows, lowering handling time and headcount needs.

➡️ ADFAR Tech is upgrading client bots to stateful assistants that manage full ticket lifecycles and complex automations.

✅ WhatsApp Business Rolls Out Native AI "Sales Co-pilot" in Chat Interface

Impact & Action Needed: Auto-qualification and reply suggestions can increase lead-to-conversion rates and speed; reduces SDR workload and response time from hours to seconds.

➡️ ADFAR Tech is integrating the Sales Co-pilot to ensure instant, intelligent follow-up and higher conversion velocity for clients.

✅ Amazon AWS Announces 15% Price Increase for EC2 General Purpose Instances

Impact & Action Needed: Directly raises hosting and infra costs for SaaS and scale-ups; absent remediation, annual cloud spend could increase materially (example: +15% baseline on EC2-heavy bills).

➡️ ADFAR Tech is auditing instance usage, migrating workloads to Graviton-compatible instances, and enforcing autoscaling to offset increased spend.

✅ Shopify Makes AI-Powered Fraud Protection Standard on All Plans

Impact & Action Needed: Native fraud detection reduces merchants’ reliance on paid third-party apps and lowers chargeback losses, improving margins for e-commerce businesses.

➡️ ADFAR Tech is removing redundant fraud apps and tuning Shopify’s native settings to balance fraud prevention with conversion rates.

✅ Microsoft Power Automate Releases AI-Powered Invoice and Receipt Processing Model

Impact & Action Needed: Automates AP data extraction and validation, cutting manual entry costs and errors and accelerating payment cycles.

➡️ ADFAR Tech is deploying automated AP pipelines that convert invoice attachments into accounting entries end-to-end.

✅ Meta Graph API v19.0 Deprecates Old Instagram Basic Display API Endpoints

Impact & Action Needed: Legacy integrations that read profiles/media will break, risking analytics and campaign reporting outages for marketing platforms unless migrated.

➡️ ADFAR Tech is performing migrations of clients’ apps and dashboards to the new Graph endpoints to avoid data loss and downtime.

✅ Google Workspace Adds Real-Time AI Agents as Participants in Google Meet via API

Impact & Action Needed: Creates "meeting-native" automation opportunities (live coaching, CRM updates, instant transcripts) that can boost salesperson productivity and shorten deal cycles.

➡️ ADFAR Tech is building Meet AI agents that join sales calls to update CRMs, create tasks, and provide real-time rep coaching.

✅ Bubble.io Achieves SOC 2 Type II Compliance for its No-Code Platform

Impact & Action Needed: Opens no-code platform adoption for regulated industries, reducing build time and cost for secure internal apps.

➡️ ADFAR Tech is now building compliant internal and customer-facing apps on Bubble to cut development timelines and costs.

✅ Meta Announces Complete Sunset of WhatsApp On-Premise API in October 2025

Impact & Action Needed: On-premise deployments must migrate to Cloud API to avoid messaging downtime and lost revenue from disrupted communications.

➡️ ADFAR Tech is executing migrations from On-Premise to Cloud API for clients to maintain uninterrupted messaging and preserve automation.